Loew’s Yonge St. Theatre signage

This week, I’m looking at vintage and iconic signs for OpenFile Toronto. Discussed are the neon spinning records at the former Sam the Record Man (including comments from its designer, Sam Markle), the Vesta Lunch, the former Suspect Video on Queen St. West, as well as the radioactive palm tree that is the El Mocambo at Spadina and College. But there are plenty more. Toronto’s cinemas — whether still active, downtrodden or re-purposed — also offer a few gems, from art deco marquees to faded, ghostly signs. Among them is the painted signage (shown above) claiming “Loew’s leads in Toronto!” … Continue reading Loew’s Yonge St. Theatre signage

Elizabeth Taylor on the Loew’s marquee

With the passing of Elizabeth Taylor last month, here’s her name on the marquee of the Loew’s Yonge St. Theatre on October 3, 1952, opening day of the MGM Technicolor epic Ivanhoe, which also starred Robert Taylor and Joan Fontaine. When was the last time horses showed up to a Toronto film premiere? The Loew’s, located steps north of Queen on Yonge, opened on December 13, 1913 and was joined by the upstairs Winter Garden Theatre the following February. Fully restored in the 1980s and still operating as the Elgin & Winter Garden, the building’s current marquee is closer in … Continue reading Elizabeth Taylor on the Loew’s marquee

Projectionists at the Loew’s Yonge St. Theatre

From left to right: Loew’s Yonge St. Theatre projectionists and operators Earl Winslow, Phil Ristow, Charles Sturgess and Charles Hallett pose for the January, 1946 issue of Lo!, the Loew’s Inc. employee magazine, which was in its second year of publication. Winslow was the veteran of the bunch, having manned the booth on the Yonge St. theatre’s opening  night in December, 1913; “select photoplays” by Selig, Pathe and Biograph were shown. Long-lasting tenures weren’t uncommon at the time. Jules Bernstein, a veteran of the Loew’s circuit in New York, was managing director of the Yonge St. Theatre from its first … Continue reading Projectionists at the Loew’s Yonge St. Theatre

Ladies line up near the Uptown Theatre

Here’s a shot from April, 1946, showing a long lineup of ladies as the Uptown Theatre‘s marquee advertises Turhan Bey and Merle Oberon in Universal’s Technicolor spectacle Night in Paradise. The Star‘s Jack Karr called Arthur Lubin’s film “a big, wondrous joke.” The film opened on Wednesday, April 17, 1946. Check out the opening night ad! But what are the ladies lining up for? [1] Christina Stewart, media archivist at the CNE Archives, supposes they are waiting for a new shipment of nylons at the hosiery shop next to the Uptown — a likely occurrence in the post-ration days after the end … Continue reading Ladies line up near the Uptown Theatre

The Rio in 1985

The above image is the cover for a 12″ record I dug out of the archives to share with you all. A benefit recording for the Evergreen Mission, behind these tough-looking chaps is the former Rio Cinema on Yonge St., which in 1985, when this photo was taken, was showing Chuck Norris in Missing In Action II, Cat People, and a selection of other films which ran continuously until 5am. The Rio was a 500-seat cinema located at 375 Yonge St. which now houses an adult video and toy store. One of the oldest flicker-houses in the city, it first opened … Continue reading The Rio in 1985

Dracula Triple-Bill at the Elgin!

I present a fang-tastic ad for a Hammer Dracula triple-bill. Back before you could see Cats or some other Broadway schmaltz at the Elgin, some lucky film-goers spent an afternoon in September of 1978 watching Taste the Blood of Dracula, Dracula Has Risen From the Grave and Dracula A.D. 1972. If Hammer wasn’t your thing (really?), there were plenty of other sights and sounds to take in that weekend:  Nazi zombie flick Shock Waves opened at the Imperial Six: kids could see The Cat from Outer Space at the Bayview Village Cinema (“Children $1.50 Anytime,” says the ad): Omen II … Continue reading Dracula Triple-Bill at the Elgin!

The Eaton Centre Cineplex

This week, we take a break from our usual musings over Art Deco and Atmospheric palaces and instead concentrate on a more recent phenomena — the multiplex cinema! by Jesse Hawken They knocked down the above-ground parking lot at the Eaton Centre a few years ago and with it, the late, not particularly lamented Cineplex theatre that was situated at the base of the parkade. The Eaton Centre Cineplex was the first mega-multiplex theatre in the world. There were 18 screens when it opened in 1979, expanding to 21 a few years later. When the place first opened it was … Continue reading The Eaton Centre Cineplex

Clara Bow at the Uptown Cinema

Get Your Man, a Paramount Picture starring Clara Bow and Charles “Buddy” Rogers, premiered at Toronto’s Uptown Theatre on December 24, 1927. The duo had already appeared together in Wings earlier that same year. The film was your typical mixed-up 20s farce, with Bow trying to win Rogers’ heart. The only problem is that Rogers has been bethrothed to a family friend since childhood, and they’re now set to be married. The film originally ran for 60 minutes; Unfortunately, the print held by the Library of Congress is missing the second and third of six reels, so until the remnants … Continue reading Clara Bow at the Uptown Cinema