The Evolution of Cool

Early cinemas were used to convince the populace that air conditioning was cool. by Alfred Holden I watched poetic justice unfold in a cool way last month, when the brief May heat wave hit. The clamour for air conditioning erupted that very day in my own home, and spread like a storm through the St. George Street building where I live. But by the time the engineers turned on the central air, the weather, too, had turned. We froze. The system leaked. “A wonderful thing,” the U.S. watchdog magazine Consumer Reports found fit to say about air conditioning in 1957, … Continue reading The Evolution of Cool