“Always cool and comfortable,” claims this ad for the Pantages Theatre in July, 1928, and on this ridiculously hot night (it’s a staggering 86F in Toronto), sitting in a cool movie theatre sounds like a great idea. As we recently examined, air conditioning was an early attraction in both movie palaces and neighbourhood theatres, and both its advertising and marquees often capitalized on the public’s desire to chill out. Lady Be Good, based on the  musical by George and Ira Gershwin, was directed by Richard Wallace, who spent years directing comedy shorts under Mack Sennett and Hal Roach. Although the … Continue reading Always Cool and Comfortable at the Pantages